CJ Fresh Foods ordering platform
Orders around the clock from chefs' phones, and a 50% rise in sales
CJ Fresh Foods are a food wholesaler supplying cafés and restaurants in Yorkshire. They asked us to build an ordering system around the way their business works. It had to be designed for phones first, and handle the details of their products.
The challenge
Orders were arriving by phone, email and text, sometimes up to 4am on the day of delivery. CJ Fresh Foods needed something that could take orders at any hour without anyone answering the phone.
Some products, cheese for example, vary in weight and size and need adjusting before they are picked. And the chefs and caterers ordering needed something quick and easy to use on their phones.
What we built
There are plenty of off-the-shelf ordering systems, but none fitted how CJ Fresh Foods operate. We worked with them to pin down exactly what they needed, then built a self-managed, mobile-friendly ordering portal from scratch, with an Android app for customers who prefer one.
Orders can be edited after they are placed, so variable-weight items are charged correctly. We have since added a price adjustment process that updates prices automatically out of hours, as the market moves.
The result
Restaurant and café owners now order straight from their phones, whenever they need to.
Sales went up 50%, because customers browsing the catalogue discovered how much CJ Fresh Foods actually stock.
Invoicing is automatic too: every customer gets their invoice on a Sunday, as designed.
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