Mirror Marketing field workforce platform

Mirror Marketing are a field marketing agency. They provide the people and logistics that put brands in front of customers, in store and wherever their clients need them.

They wanted IceBubble to build their platform because we know the industry. Paul spent years as a developer in field marketing before founding IceBubble.

The challenge

Anyone who has worked in field marketing knows how fast it moves.

Mirror Marketing needed to advertise work, plan it, and match staff to locations quickly and easily. Every activity is different, so the information captured in store changes from job to job, and the system had to handle almost any brief.

They also wanted to give their clients a better service than their competitors could, which meant a quality control process of their own.

What we built

A data capture platform, built from scratch, that lets Mirror Marketing recruit, engage, check and deliver results for their clients.

Each activity gets its own survey, so every job can be completely different and capture whatever it needs, including photos, signatures and barcodes.

The platform runs on Domino, a database that makes rapid development and quick changes possible. That matters in an industry where briefs arrive and change at short notice.

The result

Mirror Marketing have extended the platform again and again to meet their clients’ needs, and can adapt quickly when a brief changes.

They are a major name in field marketing, with an excellent reputation, and we have worked with them for years. Today Mirror Marketing also run on IceBubble CRM, as does Magic Briefcase.